Virtually every aspect of life has been negatively impacted by the coronavirus. Only since 9/11 have we seen such global upheaval. During this time of uncertainty, the natural thing to do is stick your head in the sand, waiting for things to return to normal. However, CEO and Lead Designer of Insights Studios, Leon Robinson says his company is positioned to help Jamaican business owners embrace the technology and retain their customers.

He notes that businesses of all sizes should begin considering the value in advertising on social media and video sharing platforms so they can stay connected with customers and remain open. Also, as more consumers seek out convenient options to adjust to the new normal, businesses should optimize their websites for SEO (Search Engine Optimization) so they can rank higher in online search results.

The design agency which specializes in offering a suite of graphic design and web design services is committed to providing more Jamaican businesses with effective digital branding solutions so they can continue to thrive during and after the pandemic.

“Whatever you do in this season, the worst thing you can do is nothing. Business by its very nature is a risky endeavour. Don’t give into panic, use these tips and fight. Remember pressure turns coal into diamonds. Shine bright,” Robinson said.

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