A SHORT STORY – You’re living in Jamaica and your clients live overseas. And let’s get things straight, this is not a fairy-tale. There are a number of Caribbean nationals who have retired or resigned from their corporate jobs and have started to live fulfilling lives.

NB. This is not a network marketing/pyramid-scheme funnel.

So how do you enjoy that life when you can’t even explain what digital marketing is to a friend or family member? Simple! Invest your time in your learning and development as a digital marketing enthusiast.

Relax and enjoy time during quarantine. There’s still life in Covid.
Photo contributed by Google

Realize, we said, time, not money. Why? Because the first step is to make the time. The financial resource will come…okay enough of the preaching.

This is Live Well Jamaica’s highly recommended list of resources for Caribbean people who want to digitally upskill and earn that bag online!

Which one have you tried?

    • Hubspot Academy

Now what we particularly like about HubSpot Academy’s suite of courses and certifications is that they are dishing out certification and knowledge in areas that are currently in demand. Their courses are consistently updated to match current industry trends and standards.

  • LinkedIn Learning

While all of its courses are not free, you’re actually learning from people within the field and we think that beats all the merits of a traditional scholastic experience.

Learn a new skill by taking a free online course – Photo contributed by U.S. News
  • YouTube University

We can’t oversell this! If you want to be a paid YouTuber, matriculate to YouTube University.

  • Google Digital Garage – Fundamentals of Digital Marketing

I know this is not the first time you’ve heard this response, “Google it”.  Literally, Google is a globally-recognized, household name. And if the world is searching for answers on Google, your brand, product, service should be in Google’s search results. But setting up shop on Google or utilizing Google products and services require clear, and proven digital marketing strategies. We think they lay down the essentials for digital marketing success in their course so check them out.

Snapshot of apps that aid in social media marketing
  • Google Skillshop product-specific courses and certifications

And we can’t emphasize this anymore, if you want to be noticed on the most popular search engine in the world, get very familiar with its products and services. Skill-up!

We know there are a number of other learning options out there for Caribbean digital media enthusiasts, our list is just the tip of the iceberg.

Do your research, select a valuable learning program and invest in upskilling! Your pockets will thank you later!

And when you’re ready to put those skills to the test and build out your portfolio of recent works, consider an internship.

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